Conceptual Foresight
Brief
This was a semester long project done by myself and a team including Sade Huh, Harcharan Jagdev, Jung-Hyun Lee and Peter Huang. Through this project I contributed extensively on research, development and finalization of concepts and ideas. In addition to this my role was to be the creative writer and one of the presenters. Co-leading this project with another student helped facilitate my understanding of design research and prediction, while allowing me to take a creative role in the development of the product and its application.
Elevator Pitch Bang & Olufsen
Part 1 - Trend Spotting
An in depth look into current themes, trends and signals within our world. This part of the brief analyzes and identifies 6 trends under the umbrella theme of health and wellness. With these 6 trends, they are combined into 3 new trends that we are proposing, Cyquency, Virtuble and Monapy. From these, possible signals are developed and then analyzed.
Part 2 - Trend Opportunity
This section of the report identifies a target market, target brand, and possible product direction for each of the 3 trends. The three brands selected were Band & Olufsen for Cyquency, Nike for Virtuble and CuteCircut for Monapy. This also gives detail into the opportunities associated with and and the possible future implications.
Part 3 - Trend Benefit
This section details imaginative questions, made to inspire the viewer as well as the designers. The chosen brand and trend are Bang & Olufsen for Cyquency. This report details B&O products, their core values and their marketing strategy. This aims to attract B&O as a client and present the possible product to their company.
Part 4 - Final Application
The final section of the report details a user journey and scenario for our proposed product, also identifying the benefits for the user associated with the design. This also details the stakeholders of B&O and our design team, showing the most crucial components of the process and who will be effected.
